You have the knowledge and you’ve been trained, but how do you find the women in need of your services? Sometimes that search can seem daunting for those who are just starting out in the Hair Replacement business. The good news is that there are some easy steps you can take starting now that will help you narrow your focus and start bringing in those clients, boosting not only your clientele, but also your profitability.
So, what is your target market? How do you get the word out? Why are observations, verbals, and referrals key elements of your marketing efforts? This video gives you those answers and more to help you build your new clientele.
Prospecting New Clients
WATCH THE TRAINING VIDEO (Click on the Play Button):
In this episode, you’ll discover the following:
- How to find your target market
- The real statistics of the salon population
- How to build qualified prospects
- How to respond to the age old question – “What do you do?”
In this week’s training, we used and referenced the following resources:
Video Notes: Prospecting New Clients
Book: Acres of Diamonds by Russell H. Conwell
Book: Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne
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