The Growing Demand of Women’s Hair Replacement

Transforming Lives

With the rise of women suffering from hair loss, it is more important now than ever before to reach out to this population and adapt our businesses to meet their growing needs. About 50% of Hair Replacement Salon owners predict that women will be the key area bringing the most growth opportunities for their businesses. This is a statistic we can no longer ignore!

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As business owners, we have to market to this audience, and if we do, we will not only help them find their self-confidence and beauty again, but we also find ourselves with a thriving business.

The professional Hair Loss expert has the ability to transform the lives of women.  We must actively pursue this opportunity, because as you will see in the charts below, the numbers are staggering. When marketing to the women’s market, we must be knowledgeable about and able to explain the options available to them. And one other critical element?  We have to speak to them in our marketing – relay the message directly to them that we are have the solutions they need and they no longer have to suffer!

Below, please enjoy this video of one of my clients from a Makeover Contest my Salon hosted. Listen to how Allison was living her life before being introduced to my team. She was afraid to leave her home, not wanting to be seen in public. Allison is not alone in her insecurities, and it’s time for us as Hair Replacement experts to get them the help they desperately need.

A Growing Demand for Women’s Hair Replacement

Transforming the Lives of Women

With the rise of women suffering from hair loss, it is more important now than ever before to reach out to this population and adapt our businesses to meet their growing needs. About 50% of Hair Replacement Salon owners predict that women will be the key area bringing the most growth opportunities for their businesses. This is a statistic we can’t ignore!

As business owners, we have to market to this audience, and if we do, we will not only help them find their self-confidence and beauty again, but we also find ourselves with a thriving business.

The professional Hair Loss expert has the ability to transform the lives of women.  We must actively pursue this opportunity, because as you will see in the charts below, the numbers are staggering. When marketing to the women’s market, we must be knowledgeable about and able to explain the options available to them. And one other critical element?  We have to speak to them in our marketing – relay the message directly to them that we are have the solutions they need and they no longer have to suffer!

Below, please enjoy this video of one of my clients from a Makeover Contest my Salon hosted. Listen to how Allison was living her life before being introduced to my team. She was afraid to leave her home, not wanting to be seen in public. Allison is not alone in her insecurities, and it’s time for us as Hair Replacement experts to get them the help they desperately need.

Allison Found “A New You”

WATCH THE TRAINING VIDEO (Click on the Play Button):


In this video, you’ll discover the following:

  • How Allison felt before seeking out help for her hair loss
  • The transformation she has undergone after seeking help
  • How her self-confidence has returned!
  • Statistics of women’s hair loss

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RESOURCES:

In this week’s training, we used and referenced the following resources:

Book: Solutions to Women’s Hair Thinning & Loss by Jeffrey Paul

JOIN THE CONVERSATION:

One of my favorite parts of doing these posts is participating in the conversations they provoke and answering any questions you may have.

Don’t forget to leave your comments below.  I want to hear from you!

Prospecting for New Hair Loss Clients

What do you do now?

You have the knowledge and you’ve been trained, but how do you find the women in need of your services? Sometimes that search can seem daunting for those who are just starting out in the Hair Replacement business. The good news is that there are some easy steps you can take starting now that will help you narrow your focus and start bringing in those clients, boosting not only your clientele, but also your profitability.customer-563967_1920

So, what is your target market? How do you get the word out? Why are observations, verbals, and referrals key elements of your marketing efforts? This video gives you those answers and more to help you build your new clientele.

Prospecting New Clients

WATCH THE TRAINING VIDEO (Click on the Play Button):
 

In this episode, you’ll discover the following:

  • How to find your target market
  • The real statistics of the salon population
  • How to build qualified prospects
  • How to respond to the age old question – “What do you do?”

RESOURCES:

In this week’s training, we used and referenced the following resources:

Video Notes: Prospecting New Clients

Book: Acres of Diamonds by Russell H. Conwell

Book: Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne

JOIN THE CONVERSATION:

One of my favorite parts of doing these posts is participating in the conversations they provoke and answering any questions you may have.

Don’t forget to leave your comments below.  I want to hear from you!

Marketing – What’s Next?

Prospecting New Clients

Once you have a good grasp on the Technical side, what’s next?  Where do you even start?  Sometimes the questions can feel overwhelming!

Stay tuned to this section, because we have some great posts coming soon!

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Here we will will discuss some of these topics (and so much more!):

  • How do you find the women in need of your services?
  • What’s your target market?
  • How do you get the word out?
  • Why are observation, word-of-mouth, and referrals key elements of your marketing efforts?

Check back often, because I am going to give you those answers and more to help you build your clientele.